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Have you seen a show with a shoe material as the core?
Have you seen a show with shoe fabric as the core? Not Paris Fashion Week, not a New York fashion show, nor a Milan boutique show, but the Wenzhou Shoe Industry Association sponsored the "China Shoes 2018 Trends Release" meeting". It is reported that this leather-based show combines professional shoe material and 2018 trend and color analysis to apply the shoe fabric to all accessories, costumes and small decorations except shoes.
This extraordinary show will bring a new visual experience of "inspiration, creativity, diversity". This "deliberate" long-awaited leather show is essentially a re-brand for Wenzhou shoe leather, and it is also a brilliant future for the shoe-shoe industry. It is also a solemn "sworn" made by the shoe-shoe industry to the industry and everyone.
Let the general public have a new understanding of the Wenzhou shoe leather industry - we are changing, innovating, breaking through, and upgrading... Declaring the industry, Wenzhou shoe leather industry will be the fire that will burn in the future, this fire will Has been burning in the hearts of people in the industry. Create a connection, live with the monarch, coexist with the public, and move forward in the historical trend of advancing with the times.
Behind the scenes, one step at a time
The shoes and enterprises in the eyes of everyone are low-key, silently stationed in the post, Wenzhou is famous for its shoe leather, sensational throughout China, and even famous overseas. Wenzhou businessmen are always diligent and wise to the outside world, and the words of admiration are more than perfect.
The predecessors of the shoe leather industry are not afraid of hard work, the "no enjoyment" generation. It is because of their hard work that they have created the overall pattern of the Wenzhou shoe leather industry. The predecessors have fought all over the world, from passive selection to active attack, and seized waves of opportunities in the market tide. They don’t depend on it, they are not afraid of hardships, and they make a group work together to create a grand scene.
In 2015, the shoe leather industry was very unsettled. After many twists and turns, Belle, Daphne and other women's shoes giants were deeply mired in the store. The second generation of the youth saw the adverse impact of the continued impact of e-commerce, and the footwear market was saturated. Weak demand, coupled with the increase in rents and labor costs of physical operations, puts greater pressure on physical operations. The second generation predicted that the shoe enterprises will enter the industry's survival of the fittest in the next three years, so the transformation to seek new growth points will become an inevitable choice.
When the handover bar was handed over to the second generation of young successors, the operation style of the shoe leather industry gradually revealed a novel model that was different from the traditional one. The vision determines the pattern and the consciousness guides the situation. While the outstanding younger generation is building its own brand, it also explores new ways and polishes the future of the future.
"The new generation of Wenzhou" recognizes that it is necessary to optimize the e-commerce business through internal optimization and broaden the road in overseas markets. For the sake of future development strategy, we will get rid of the image of "selling shoes". The "new generation" will introduce the innovative concept of a new collection store: gradually build a shoe industry that is a diversified brand operation and online and offline resources integration on Saturday. ". Promote diversified layout, broaden industrial structure, enrich product chains, and create a “green channel” for the healthy ecosystem of the consumer goods industry.
"New Generation" will transform footwear brands into e-commerce, build e-commerce websites, and extend marketing channels to e-commerce platforms. Diversified development has become a popular choice for footwear companies to maintain their performance, which is conducive to increasing the profitability of enterprises, thus supporting the continued growth of performance. In the diversified development, the "new generation" pays attention to the degree of fit between the new business and the main business, and synergies are formed between the various businesses.
The "new generation of Wenzhou" has the sharpness and decisiveness, always grasping the market trend, and the keen market sense and firm brand awareness make them step by step. There are also many changes and upgrades in the footwear sales channel: there are some innovative spirits for shoes, design, ideas, understanding, corporate management, and factory facilities, workshops, and dormitories. Some new factories in China's shoes are in the third phase, combining the concept of a foreign dust-free workshop and the staff dormitory management model. This change is clearly visible in many companies. More and more brand parties, agents, hypermarkets, and chain stores have begun to gather in Wenzhou to purchase shoes.
Therefore, the difficult situation of riding a tiger is a gorgeous turn, and the major shoe enterprises have become the assault team on the market. The torch relay is endless.
All the preferences are not a "fun encounter", behind the gorgeous and fierce "battlefield"
The traditional shoe industry takes the offline channel as the main sales force. The development brought by the main mode can not keep up with the development trend of modern intelligent manufacturing. With the surge of labor costs, many shoe enterprises are faced with the choice of industrial transfer and transfer. The outbound development strategy put forward by the State in time will further accelerate the turnover of the industry. It is a good idea for shoe companies to go out in exchange for greater development space.
Enclosure is the king can not bring long-term benefits to a company, only the "friendship first, the second game" mentality can become a constant victory in this industry.
Unleashing great vitality in multiple dimensions, creating more competitive original design and processing, opening a platform for cooperation and win-win, strengthening external communication, seeking new opportunities for the development of the footwear industry; "blowout" on multiple levels Develop the situation, cooperate with overseas excellent brands, reach a strategic consensus, and the strong development model will bring unprecedented baptism to the growth of its own brand, and bring fresh blood and youthful vitality to the shoe leather industry. Pulling back to the traditional manufacturing industry continues to increase the number of transformation and upgrading of a grand event.
This is also a war of science and technology, taking advantage of the policy dividends brought about by "revitalizing the country through science and education", adhering to quality-oriented, innovation-driven, adhering to the spirit of ingenuity, and actively carrying out various measures to improve quality and innovative development models. The material has texture, design is exquisite, research and development has fields, technology is innovative, excellence, continuous improvement, grinding new ideas and new advantages on the original track, and each company can take advantage of different characteristics and take a differentiated route. The market share can be further improved.