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Have you ever seen a show with shoe materials as the core?
Release time:
2018-08-01
Have you ever seen a show with shoe materials and fabrics as the core? It's not Paris Fashion Week, New York Fashion Show, nor Milan Boutique Show, but the "Chinese Shoes 2018 Fashion Trend Conference" sponsored by Wenzhou Shoe Leather Industry Association ". It is reported that this leather-based show combines the analysis of professional shoe fabrics, 2018 trends and colors, and applies shoe fabrics to all accessories, clothing and small decorations except shoes. This extraordinary show will bring people a new visual experience of "inspiration, creativity and diversity. This "premeditated" leather show, Ben
Have you ever seen a show with shoe materials and fabrics as the core? It's not Paris Fashion Week, New York Fashion Show, nor Milan Boutique Show, but the "Chinese Shoes 2018 Fashion Trend Conference" sponsored by Wenzhou Shoe Leather Industry Association ". It is reported that this leather-based show combines the analysis of professional shoe fabrics, 2018 trends and colors, and applies shoe fabrics to all accessories, clothing and small decorations except shoes.
This extraordinary show will bring people a new visual experience of "inspiration, creativity and diversity. This "planned" long-standing leather show is essentially a new name for Wenzhou shoe leather, a brilliant future for positioning the shoe leather industry, and a solemn "oath" made by the shoe leather industry to the industry and the public ".
Let the general public have a new understanding of Wenzhou shoe leather industry-we are changing, innovating, breaking through, upgrading... Announcing the industry, Wenzhou shoe leather industry will be the blazing fire in the future, and this fire will always burn in the hearts of the people of the industry. Create a connection, coexist with the monarch, coexist with the public, and forge ahead in the historical trend of advancing with the times.
Before turning behind the scenes, carefully step by step.
People in the eyes of the shoe business is low-key, quietly stationed in the post, Wenzhou is famous for shoe leather, a sensation in China, and even famous overseas. Wenzhou businessmen always give the impression of diligence and wisdom to the outside world, and the words of appreciation and admiration are more than enough.
The predecessors of the shoe leather industry are not afraid of hard work, "no enjoyment" generation. It is because of their hard work to create the Wenzhou shoe leather industry is now majestic overall pattern. The predecessors have traveled all over the world, from passive selection to active attack, seizing wave after wave of opportunities in the market tide. Not waiting, not being afraid of hardship, making them work together, creating one after another.
The shoe leather industry in 2015 was very unstable and experienced many twists and turns. Belle, Daphne and other women's shoe giants were deeply involved in the tide of closing stores. The second generation of young people saw the adverse effects of the continuous impact of e-commerce. The footwear market was saturated, the demand for products was weak, and the rent and labor costs of the entity operation increased, which brought greater pressure to the entity operation. The second generation predicts that shoe companies will enter the industry's survival of the fittest in the next 3 years, so the transformation to seek new growth points will become an inevitable choice.
When the handover stick was handed over to the second generation of young successors, the operation style of the shoe leather industry gradually revealed a novel mode different from the traditional one. Vision determines the pattern, and consciousness guides the situation. Outstanding young second generation in building their own brand at the same time, but also to explore new ways, and polish the future prospects.
"Wenzhou New Generation" recognizes that it is necessary to broaden the road in overseas markets through internal optimization and at the same time vigorously develop e-commerce business. For the consideration of future development strategy, getting rid of the image of "selling shoes", the "new generation" introduced the innovative concept of a new collection store: gradually creating a "healthy ecological circle" of shoe leather that belongs to Saturday's diversified brand operation and the integration of online and offline resources ". Promote a diversified layout, broaden the industrial structure, enrich the product chain, and create a healthy ecosystem for the consumer goods industry.
The "new generation" will transform footwear brands into e-commerce, build e-commerce websites, extend marketing channels to e-commerce platforms, and so on. Diversification has become a common choice for footwear enterprises to maintain performance, which is conducive to increasing the profitability of enterprises, thus supporting the continued growth of performance. In the diversified development, the "new generation" pays attention to the fit between the new business and the main business, and the synergy between the businesses is formed.
The "Wenzhou New Generation" has the sharpness and decisiveness, always grasp the market trend, keen market sense and firm brand awareness to make them step by step. The sales channels of the shoe industry have also begun to show many changes and upgrades: there are some innovative spirits for shoes, design, concept, understanding, enterprise management, factory facilities, workshops and dormitories. Some new factories in the third phase of China's shoe capital combine the concept of foreign dust-free workshops and the management mode of employees' university dormitories. This change is clearly visible in many enterprises. More and more brands, agents, hypermarkets and chain stores began to gather in Wenzhou to purchase shoes.
Therefore, the difficult situation of riding a tiger turned around in an instant, and the major shoe companies turned into stormtroopers in the market, and the torch relay was endless.
All preferences are not a "chance encounter", behind the gorgeous and fierce "battlefield"
The traditional shoe industry uses offline channels as the main sales force, and the development brought about by the main business model cannot keep up with the development trend of modern intelligent manufacturing. With the surge in labor costs, many shoe companies are facing the choice of industrial relocation and transfer. The timely introduction of the country's going-out development strategy will further accelerate the speed of industry replacement. It is the best policy for shoe enterprises to go out in exchange for greater development space.
Enclosure can not bring long-term benefits to an enterprise. Only with the mentality of "friendship first, competition second" can we become a winning general in this industry.
Release great vitality in multiple dimensions, create more competitive original design and processing, open a win-win exchange platform for cooperation, strengthen foreign exchanges, and seek new opportunities for the development of the shoe industry; there is a "blowout" development situation at multiple levels, cooperate with overseas excellent brands, reach strategic consensus, and the development model of strong cooperation brings unprecedented grand baptism for the growth of its own brand, it also brings fresh blood and young vitality to the shoe leather industry, bringing people's vision back to a major emerging event in which the traditional manufacturing industry continues to increase its transformation and upgrading.
This is also a war of science and technology, taking advantage of the policy dividend brought by "rejuvenating the country through science and education", adhere to quality-oriented, innovation as the driving force, adhere to the spirit of ingenuity, and actively carry out various measures to improve quality and innovative development models. Materials have texture, design is exquisite, research and development have fields, technology has innovation, excellence, continuous progress, grinding new ideas and new advantages on the original track, enterprises rely on different characteristics, take the differentiated route, in order to achieve good results, market share can be further improved.
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