With NIKE's announcement of a new partnership with HP to deepen its collaboration in the 3D printing business, the potential of 3D printing to help shoe brands build competitive advantage is once again attracting industry attention. The space that 3D printing plays in the footwear industry includes: speeding up the optimization of the product line, bringing practicality and integrated mobile health technology to the personalized platform of the footwear industry. In this way, the highly competitive footwear brand market will be surging, using 3D printing technology to play new tricks, and this 3D Science Valley and Guyou to review the 3D printing of the footwear industry.
Going to commercialization
Nike: For some time in the past, Nike has been pushing the "sock-style" design to improve support and fit. Pioneer's shape and indeed better performance have attracted many buyers to Nike. The sock-style design with support and fit is the area where 3D printing technology has potential.
With Nike's announcement of a partnership with HP, Nike will use a 3D printing solution from HP to accelerate the mass production of its sports equipment using 3D printing technology. Perhaps very quickly, when we bought Nike shoes in the store, we unknowingly bought a product with 3D printing technology.
New Balance: As far as the 3D printing shoe market is concerned, it is unlikely that consumers will have to pay tens of thousands of dollars to buy a pair of nylon material shoes. However, the use of 3D printing for the midsole of the running shoe market has indeed become commercialized and has the potential to change the rules of the game.
Designing the ergonomic shoe midsole, we also need to study the difference between the pressure on the sole and the pressure of the body on the floor. The human foot is in constant motion, and the pressure on the sole changes. How is it? Is the ideal pressure buffering effect achieved by increasing the density of the sole tissue at the bottom of the pressure-intensive shoe? Nervous Systems, a graduate of MIT, generates algorithm software by studying a large amount of data to help New Balance is a unique, fully customizable shoe for the customer, not only for the foot but also for the shoe owner.
New Balance's 3D printing shoes have been sold to the outside world, and the 3D printing technology used in the midsole of the shoe is SLS selective laser sintering technology.
Integrated mobile health
SOLS's 3D printed shoes, called Adaptiv, are customizable and available in a variety of materials. The 3D printed shoe body incorporates a motion sensor, and the ankle area is fitted with a 3D printed silicone airbag that monitors the wearer's wear. The action, and correspondingly change the pressure distribution inside the entire shoe to support the foot, ankle and other parts, can also change the support strength by inflation and deflation.
Even more impressive is the fact that the shoe is also equipped with a color-sensing camera and LED lights, which can change the color according to the wearer's clothing. For athletes, these shoes can better help their physical activity and improve their athletic performance through their excellent adaptability. This uses EOS's additive manufacturing equipment.